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⚡ Your curator for what's trending right now
Catch it before your group chat does.
74+ hand-picked trends across 28 categories. Why each one is buzzing, plus links to dig in.
🎯 Curator's picks
Zelda 40th Anniversary Switch 2
Nintendo's first special-edition Switch 2. Triforce dock, green and gold Joy-Con, $519.99. Pre-orders vanished in minutes.
GTA VI
Five weeks out. Preload opens Nov 12. The internet is already counting the minutes.
VisionQuest on Disney+
Paul Bettany is back as Vision and James Spader's Ultron is in his head. Episodes 1 and 2 dropped Oct 13. It's trending on X.
Narnia: The Magician's Nephew trailer
Greta Gerwig's Narnia, scored to Stairway to Heaven, with Meryl Streep voicing Aslan. Big swing. Our take: it works.
Taylor Swift's "Patient Zero"
Second straight week at No. 1 on the Hot 100. Her 16th chart-topper. TikTok is using it for wedding edits.
NBA opening night
Knicks raise the banner, LeBron debuts for Philly, and NBC has the first-ever opening tripleheader.
Google Gemini 4 Argon
Google's new frontier model, out Oct 13 with a 1M-token window. It's pitched as less hedgy and less cliché.
iPhone Duo pre-orders
Apple's first foldable. $1,999. Pre-orders open Oct 16 at 5 a.m. PT and it ships Oct 23.
Taco Bell x Milk Bar Birthday Cake Empanada
Cake-flavored empanada with pink frosting and sprinkles. $3.49. Chaotic in the best way.
The "Six Seven" dance
A Brazilian funk track: count on your fingers, shrug on the drop. J-Hope did it and the top video hit 75M+ views.
Midterms: 20 days out
Every House seat, 35 Senate races and 36 governor races are on the ballot Nov 3. Polls in several Senate races are inside the margin of error, and they disagree. Ohio is a good example: one poll has Brown (D) ahead, another has Husted (R) ahead.
Saudi–Houthi fighting escalates
Houthi strikes hit Riyadh's airport (at least 13 killed) and an Aramco building. Saudi-led coalition airstrikes hit Sanaa. Several airlines have suspended flights to the region.
Bumble to be acquired for $1.3B
The dating-app company agreed to an all-cash deal with Ithaca Holdings, according to its SEC filing.
Social Security COLA day
The 2027 COLA is expected today, right after the September CPI report at 8:30 a.m. ET. Not official yet. Forecasts are 3.5% to 3.6%, which would be the biggest raise in three years. It hits January checks.
The 12-foot Skelly returns
Home Depot's giant skeleton is back, now with app-controlled moves and LCD eyes. $299 original, $379 upgraded.
Peak leaf season
New England is peaking now. The Midwest and Mid-Atlantic follow mid-to-late October, and the Southeast peaks into early November.
Open enrollment 2027
HealthCare.gov opens Nov 1. Enroll by Dec 15 for Jan 1 coverage. It closes Jan 15.
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Hand-picked by The Trends Incoming team · updated 2026-10-14
Ocarina of Time remake
The N64 legend, rebuilt for Switch 2. Real jump button, free camera, and yes, you can hum into the mic.
DWTS Super Bowl Night
Joe Buck guest-judged and admitted he knows nothing about dancing. Fan favorite Guillermo got sent home.
Helluva Boss S3
Prime Video is dropping it weekly and the fandom is loud. The Part 1 finale lands Oct 28.
Other Mommy wins the box office
Jessica Chastain horror, D-plus CinemaScore, $27.5M opening anyway. Critics hated it. Audiences showed up.
The Social Reckoning flops
Aaron Sorkin's Facebook follow-up opened to just $5.5M. Ouch.
Street Fighter hits theaters
Paramount's PG-13 Street Fighter movie opens this Friday, IMAX included.
Danny Trejo vs. the internet
Trejo says he's "not pro-ICE" after backlash over a Daily Wire movie. His son says he'd never heard of Ben Shapiro.
Drake & Don Toliver debut at No. 5
New collab, straight into the Hot 100 top 5. Also on that chart: ADÉLA's first top 10.
"we fell in love in october"
girl in red's song is the fastest-climbing TikTok sound right now, with 2M+ videos and still going. Peak fall.
KAROL G "BbY WOW"
Up 26% in TikTok videos in a single day. Small but climbing fast, so catch it early.
Grammy nominations
The 2027 nominees drop Monday, Nov 16. The ceremony is Feb 7 on ABC, Disney+ and Hulu.
NHL: where to watch
84-game season, split between ESPN and TNT. Heritage Classic Oct 25.
Bills 37, Rams 34 (OT)
A blocked field goal, then a walk-off kick. Josh Allen's first career OT win. Super Bowl preview? Maybe.
Meta Muse Wonder
Meta's first frontier model. Not open-weight this time, which is a big shift from Llama.
Microsoft Maia 300 chip
Microsoft's third in-house AI chip. The pitch: 40% better performance per megawatt. Deployment is planned for 2027.
Starshield speed cap in Ukraine
Ukraine says SpaceX capped moving Starshield terminals at 100 mph with no warning. Starshield is trending on X.
Copper & cherry-cola hair
Pinterest's first Beauty Trend Report says hair is going warm and moody: mocha, copper, cherry cola.
Ghost Rose nails
Milky, blush-nude nails beating burgundy this fall. Quiet but very chic.
Smoky eyes + burgundy lips
Clean girl is taking a night off. Runways from Saint Laurent to Gucci brought the smoke back.
Wingstop x Sour Patch Kids wings
Wings in a sour-then-sweet glaze. We're scared. We're also going.
Dunkin' Spider Donut is back
The Halloween Spider Donut returns, plus a purple Berry Battie drink.
Popeyes x Megan Thee Stallion
A new Honey Chicken Biscuit with a Megan Thee Stallion merch tie-in.
Ramalama costume walk
A creepy low-angle shot zooms out to reveal the Halloween fit, set to Róisín Murphy. Easy to copy, hard to stop watching.
Pumpkin Head Illusion
Hold a pumpkin up to the lens and congratulations, you're a pumpkin. Spooky-season gold.
AI cat melodrama
Synthetic cats acting out family dramas and tiny tragedies. Weirdly emotional, and a fast-breaking format.
Oct 31 government funding deadline
Congress has until Oct 31 to fund federal agencies. The sticking points are policy riders, including DHS immigration-enforcement provisions. Republican and Democratic leaders each say the other side's terms are the obstacle.
Lame-duck to-do list
After the election, Congress gets about 24 legislative days. On the list: funding past Dec 11, the defense policy bill, and farm and surveillance reauthorizations.
SCOTUS: Beaird v. United States
Can courts still defer to Sentencing Commission commentary after Loper Bright? Justices from both wings sounded skeptical of changing the rule. A decision is due by July.
SCOTUS: Salazar v. Paramount Global
Today's argument asks how far the Video Privacy Protection Act reaches. It matters for every site that embeds video.
Russian strikes on Kyiv and Kharkiv
Zelenskyy says Ukraine got no early warning before ballistic missiles hit Kyiv. Three people were killed in Kharkiv.
Strait of Hormuz tension
Analysts say Iran appears to be targeting ship-to-ship oil transfers near the strait. Energy markets are watching closely.
IonQ buying Elisity
The quantum computing firm is buying a Zero Trust security startup in an all-stock deal worth up to $1.3B.
Workday acquires C1.ai
Workday is buying C1.ai, an identity platform for people and AI agents.
Big-bank earnings week
JPMorgan, Goldman, Wells, Citi, BofA and Morgan Stanley all reported this week. The market's reactions were all over the place.
Mortgage rates at 7.40%
Freddie Mac's 30-year average is at a three-year high. The next reading comes Oct 15.
Flu shot: aim for end of October
CDC says everyone 6 months and older should get a flu shot, ideally by the end of October. People 65+ should get the high-dose types.
COVID vaccine guidance
CDC's current COVID shot guidance is a shared decision with your provider. It's especially important for 65+ and high-risk people.
Ford's 4.38M-vehicle recall
A trailer-brake-control recall covering F-Series, Ranger, Maverick and Lincoln models. Check your VIN.
Jeep & Wagoneer TPMS recall
About 202,000 SUVs whose tire-pressure monitors may not warn you.
Cats are catching up
Dogs still lead at 88.9M to 77M cats, but more US households now own kittens than puppies.
Cat vet visits up, dog visits down
Feline clinic visits rose 2.7% in Q3 while dog visits fell.
The 2027–28 FAFSA is open
It went live Sept 23, the earliest launch ever. Some aid is first-come, first-served, so file early.
Atlantic is quiet (for now)
NHC shows no active Atlantic storms and none expected for 7 days. Nine named storms so far this season.
Blueface proposes to Chrisean Rock
A nightclub proposal in Scottsdale, complete with a bottle-girl sign. She said yes.
Pauly D is engaged
The Jersey Shore star and Nikki Hall got engaged in Vegas after six years together.
Tobey Maguire officiates ex's wedding
Jennifer Meyer married Geoffrey Ogunlesi in Hawaii, and her ex Tobey Maguire officiated. Peak co-parenting energy.
Hinge is eating Tinder's lunch
Hinge's payers grew 17% while Tinder's fell 5%. Dating is shifting from swipes to intentional.
App fatigue is real
Reviewers say singles want fewer swipes and more verified, IRL-first apps.
#CityTasteTest
Honest local food reviews, city by city. TikTok's favorite format this month for small spots.
Format fragmentation
No single mega-challenge this month. Instead, lots of micro-trends: costume transitions, K-pop revivals, cat edits.
Bank of America beats
Q3 came in strong even with a $1.2B Treasury penalty. Bank of America is trending on X.
J&J slides after earnings
It beat estimates, then fell 5.73%. The culprits: a talc-related charge and soft MedTech sales.
Chip stocks wobble
AMAT, Micron and KLA fell after Broadcom's CEO said some AI investment looks like "casino gambling".
SpaceX CRS-35 heads to the ISS
6,300+ lbs of cargo, including the station's final roll-out solar arrays. Dragon docks Oct 15.
Artemis III booster stacked
NASA finished stacking the boosters for the Moon-landing mission, with all four RS-25 engines installed.
Holiday airfares spike
Hopper says Thanksgiving domestic fares average $402, up 31%. Book by late October. Seriously.